B2B Intelligence Platform

Sonar

B2B buying signal radar. Detects companies ready to buy before your competitors do.

10+
Signal Sources
6
Signal Types
75+
API Endpoints
5
Enrichment Steps
Sonar — B2B Intelligence Platform case study by Novative

The Challenge

B2B sales teams rely on LinkedIn and outdated databases to find leads. They miss buying signals — funding rounds, leadership changes, tech migrations, expansion announcements — that indicate a company is actively ready to purchase. By the time they find out, the deal is already in motion.

Our Solution

We built a 5-stage intelligence pipeline: Discover (10+ sources), Classify (6 signal types), Connect (entity resolution), Score (AI-powered lead ranking), and Act (automated outreach with tracking). A Clay-style enrichment waterfall extracts contacts and emails automatically.

Built With

FastAPIPlaywrightClaude AIResendaiohttpPython

What We Delivered

01

10-source monitoring: Google News, Indeed, Crunchbase, HN, Product Hunt, GitHub, LinkedIn, G2

02

5-stage pipeline: Discover → Classify → Connect → Score → Act

03

Claude-powered lead scoring with rule-based fallback (24h cache, 40% cost reduction)

04

Clay-style enrichment waterfall: website → team → contacts → emails → scoring

05

Multi-step outreach sequences with Resend email tracking (opens, clicks, replies)

06

Real-time WebSocket dashboard with live signal feed

Your Project

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